Salesforce announces plans to acquire Cresta, a provider of AI-powered
Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta
TL;DRSalesforce is buying Cresta, an AI contact center software company, for $2.7 billion.
Why it matters: Salesforce strengthens its customer service suite with AI automation capabilities, intensifying competition in enterprise contact centers.

Trajectory, which is developing AI model post-training tools
TL;DRStartup Trajectory raised $45M to help non-engineers customize AI models after training.

Apple may try to increase revenue by doing…something with third-party
TL;DRApple exploring ways to make money from third-party AI apps on its platform.
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