AIThe Information3h ago
Salesforce announces plans to acquire Cresta, a provider of AI-powered
Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta
TL;DRSalesforce is buying Cresta, an AI contact center software company, for $2.7 billion.
Why it matters: Expands Salesforce's AI capabilities in customer service; signals major enterprise bet on AI-driven automation.
Salesforce extended its recent shopping spree, announcing on Monday plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software.
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