TechThe Verge1h ago
YouTube will start counting a view
YouTube will start counting a view as soon as a video starts to play, from August 24, lining up with the system used by Instagram, TikTok, and its Shorts videos
TL;DRYouTube counts views when videos start playing, matching TikTok and Instagram's approach.
Why it matters: Inflated view counts could mislead creators about actual engagement and advertiser ROI.
By tracking views from the instant a video starts to play, YouTube's new counter works more like TikTok, X, and Instagram.
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