TechThe Verge2h ago

Why is Apple asking me to pay more for Big Tech’s AI obsession?

Why is Apple asking me to pay more for Big Tech’s AI obsession?

Tim Cook recently said price increases were "unavoidable" and described the company's pricing as "unsustainable." The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129. Cook squarely placed…

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Source: The Verge · Opens in new tab