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Walmart, In Biggest Deal In Two Years, Buys Advertising Tech Firm
Walmart, In Biggest Deal In Two Years, Buys Advertising Tech Firm Vibe.co
Walmart is acquiring self-serve connected-TV ad platform Vibe.co for a reported $1.4 billion, adding it to an advertising ecosystem that already includes smart-TV maker Vizio. AdExchanger reports: On Tuesday, Walmart announced that it is buying Vibe.co, the French self-serve ad…
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