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Walmart acquires Paris-based Vibe.co, which lets businesses create

Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on streaming services; Vibe.co's co-founders will join Walmart Connect

Walmart is one of the nation's more prominent advertisers, but, increasingly, it's looking to become a bigger sell of advertising as well.

Source: Variety · Opens in new tab