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Uplifting conversion across the acquisition funnel with personalization

Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS

Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion…

Source: AWS AI · Opens in new tab