TechThe Guardian1h ago
UK-based Unit1, which develops "hyper-realistic" digital avatars
UK-based Unit1, which develops "hyper-realistic" digital avatars of musicians to recreate classic concerts, raised nearly £15M from Balderton Capital and others
TL;DRUK startup raises £15M to create digital musician avatars for cheaper concert recreations.
Why it matters: Opens market for deceased artists' performances and reduces touring costs, disrupting live entertainment economics.
UK-based Unit1, which develops “hyper-realistic” digital avatars of musicians to recreate classic concerts, raised nearly £15M from Balderton Capital and others — Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue
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