AI9to5Mac1h ago
TrendForce: for a 256GB iPhone Pro model, Q3 memory costs are forecast
TrendForce: for a 256GB iPhone Pro model, Q3 memory costs are forecast to be ~400% higher than a year prior but Apple won't pass on the full cost to customers
TL;DRApple's iPhone memory costs quadrupled, but prices won't rise proportionally.
Why it matters: Shows Apple absorbing costs to maintain pricing power while squeezing supplier margins.
A new market intelligence report suggests that Apple will be paying four times more for iPhone 18 Pro memory than it did for last year's model.
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