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To Promote Grand Theft Auto 6, Mayor Might Transform Miami into 'Vice
To Promote Grand Theft Auto 6, Mayor Might Transform Miami into 'Vice City'
TL;DRMiami mayor considering turning parts of the city into GTA 6's Vice City for marketing.
Why it matters: Shows how major games blur lines between virtual worlds and real-world urban promotion strategies.
Rockstar Games and the mayor of Miami-Dade county are discussing a joint marketing campaign transforming parts of the county to look like areas from Grand Theft Auto 6, reports the blog Rock Paper Shotgun: The proposed publicity event would include "an immersive arrival…
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