TechBloomberg Tech1h ago
The Points Guy CEO: People Are Leveraging Loyalty
TL;DRConsumers increasingly trust fuel and dining loyalty programs over traditional retail ones.
Why it matters: Loyalty program strategies are shifting; marketers need to prioritize categories where satisfaction actually drives engagement and retention.
Brian Kelly discusses findings from The Points Guy’s State of Loyalty report, saying its focus is on where consumer trust and loyalty are growing—not simply whether people are loyal overall. Fuel and dining programs posted 88% consumer satisfaction, which Kelly links to rising…
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