TechFinancial Times2h ago
The iTunes Store is re-emerging
The iTunes Store is re-emerging as a venue for big pop stars, including Taylor Swift, to hawk collectibles to superfans and bolster their chart positions
TL;DRArtists are selling collectibles on iTunes to boost charts and monetize superfans.
Why it matters: Shows how legacy platforms still drive metrics that matter for industry success and revenue.
Record labels and artists including Taylor Swift and Ariana Grande are using the throwback music store to bolster their chart position and cash in on their fandom
Read full articleSource: Financial Times · Opens in new tab