TechWall Street Journal1h ago
The FTC says businesses must disclose when they use personalized
The FTC says businesses must disclose when they use personalized pricing and it will "deploy enforcement resources" against companies that do not disclose it
TL;DRFTC requires companies to disclose personalized pricing or face enforcement action.
Why it matters: Affects e-commerce and SaaS pricing practices; creates compliance burden and potential liability for tech companies using dynamic pricing.
The FTC says businesses must disclose when they use personalized pricing and it will “deploy enforcement resources” against companies that do not disclose it — Agency says businesses must disclose when they use personalized pricing and may face lawsuits if they don't
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