TechBloomberg Tech1h ago

Surveillance Pricing May Be Coming to a Store Near You

TL;DRStores may soon use cameras to track what you buy and adjust prices accordingly.

Why it matters: Dynamic pricing based on personal shopping habits could mean paying more simply for being identifiable.

What if the electronic shelf label you see at the grocery store isn't just showing you the price of the jar of mayonnaise you're about to buy — but actually raising the price because you put a can of tuna in your cart. It's called surveillance pricing and retailers like Walmart…

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Source: Bloomberg Tech · Opens in new tab