AIBloomberg1h ago
Study: UK consumer AI spending passes £1B annually, with 5.1% of adults
Study: UK consumer AI spending passes £1B annually, with 5.1% of adults paying for subscriptions as of July 2026; Claude is rapidly catching up to ChatGPT
TL;DRUK consumers spent £1B+ yearly on AI subscriptions; Claude gaining on ChatGPT's market lead.
Why it matters: Claude's growth signals AI market competition intensifying, reshaping which platforms dominate consumer adoption.
UK consumers are spending over £1 billion ($1.4 billion) a year on artificial intelligence subscriptions …
Read full articleSource: Bloomberg · Opens in new tab