TechTechCrunch2h ago
Startups don’t need to go viral to win customers
TL;DRBuilding sustainable customer bases matters more than chasing viral moments.
Why it matters: Retention strategy beats growth hacks for long-term startup survival and profitability.
At TechCrunch Disrupt last week, two founders and a VC discussed how to not just gain an early following but keep one.
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