TechWall Street Journal57m ago
Spotify and Joe Rogan renew their multiyear licensing and ad sales
Spotify and Joe Rogan renew their multiyear licensing and ad sales deal; sources say the terms are similar to Rogan's last deal, worth $250M, signed in 2024
TL;DRSpotify renews Joe Rogan deal at roughly $250M for multiple years.
Why it matters: Shows Spotify's continued bet on exclusive creators to drive subscribers despite ongoing content controversies.
Latest multiyear agreement comes as ‘The Joe Rogan Experience’ remains No. 1 in U.S. listenership
Read full articleSource: Wall Street Journal · Opens in new tab