TechNikkei Asia1h ago
Apple told some suppliers to cut iPhone 18 Pro and Pro Max component
Sources: Apple told some suppliers to cut iPhone 18 Pro and Pro Max component production by 15%-20% as higher memory costs pushed up prices and hurt demand
TL;DRApple is cutting iPhone 18 Pro production by 15-20% due to high memory costs reducing demand.
Why it matters: Supply cuts signal weaker-than-expected demand, suggesting premium phones face pricing pressure in competitive markets.
TAIPEI — Apple has told some of its suppliers to cut production of components for its newly launched iPhone 18 Pro and iPhone 18 Pro Max …
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