TechCTech1h ago
ServiceNow confirms it acquired Israeli startup Sweep
ServiceNow confirms it acquired Israeli startup Sweep to speed up customers' migrations to its CRM, for an undisclosed price estimated at hundreds of millions
TL;DRServiceNow bought Israeli startup Sweep to make customer migrations faster and easier.
Why it matters: Speeding up CRM implementations removes a major adoption barrier for enterprise customers considering ServiceNow.
Bill McDermott said rollouts now take “a month ... 30 days, 60 days” for large companies, as ServiceNow pushes into CRM.
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