TechBloomberg Tech59m ago
Qualcomm’s Effort to Market the Invisible
TL;DRQualcomm wants consumers to know about the chips powering their AI devices.
Why it matters: Brand recognition for invisible tech could drive demand and justify premium pricing as AI becomes ubiquitous.
Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices. (Source: Bloomberg)
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