AIFinancial Times1h ago

Professional services firm EY has withdrawn a study on loyalty rewards

Professional services firm EY has withdrawn a study on loyalty rewards programs after researchers at GPTZero found apparent AI hallucinations and fake footnotes

Professional services firm EY has withdrawn a study on loyalty rewards

Incident is latest example of professional services firm being led astray by new technology — EY has withdrawn a study …

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Source: Financial Times · Opens in new tab