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Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases

Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend Sophia Kianni is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation.

Source: TechCrunch · Opens in new tab