TechThe Verge1h ago
Pennsylvania will require labels on AI-generated ads
TL;DRPennsylvania now requires ads to disclose when AI generated or significantly altered them.
Why it matters: Sets precedent for regulating AI transparency; other states likely to follow suit soon.
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified…
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