TechBloomberg Tech1h ago
Palantir’s Fast-Selling $170 Windbreaker Shows Its Korea Appeal
TL;DRPalantir sold out $170 windbreakers in South Korea through brand merchandise.
Why it matters: Shows tech firms leveraging brand loyalty and consumer products beyond core software offerings.
Palantir Technologies Inc. has spent years selling governments and companies its data analytics. In South Korea, it’s also selling $170 windbreakers — and they are flying off the shelves.
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