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OpenAI Says ChatGPT Is Catching Up to Google In Search

OpenAI Says ChatGPT Is Catching Up to Google In Search

TL;DRChatGPT web searches now match roughly 20% of Google's daily search volume.

Why it matters: Search dominance is shifting; advertisers and content creators must adapt to new discovery platforms.

Adam Fry, OpenAI's consumer product lead for ChatGPT, says the number of searches performed through ChatGPT has grown to roughly 20% of Google's search volume. The company defines a search as a ChatGPT query that triggers a web search, suggesting the chatbot is becoming an…

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