AIThe Information1h ago
OpenAI continues to work to grow its ad business in ChatGPT, cutting ad
OpenAI continues to work to grow its ad business in ChatGPT, cutting ad rates, chasing small and midsize businesses, and hiring some new talent from Meta
TL;DROpenAI is aggressively expanding ChatGPT ads by lowering prices and targeting SMBs.
Why it matters: Ad revenue diversifies OpenAI's income beyond API fees, affecting its path to profitability and competitive positioning against Anthropic.
As OpenAI has jockeyed with Anthropic to win over developers with new models and tools this year, its advertising business at times has seemed like an afterthought.
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