TechThe Verge1h ago

Netflix says its ad tier now has 250M monthly active viewers, up

Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool

Netflix says its ad tier now has 250M monthly active viewers, up

The streaming service's ad-supported tier now reaches 250 million viewers each month. … For the second year in a row …

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Source: The Verge · Opens in new tab