TechThe Verge1h ago

Netflix embraces vertical video with major mobile app update

Netflix embraces vertical video with major mobile app update

TL;DRNetflix is redesigning its mobile app to include a vertical video feed by late April.

Why it matters: Vertical video dominates mobile consumption; Netflix is abandoning its traditional horizontal format to compete with TikTok and YouTube Shorts.

Netflix announced on Thursday that it will be launching a redesigned mobile app, which will include a vertical video feed, at the end of April. "This redesign will better reflect our expanding entertainment offering and make it easier for members to engage how and when they…

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Source: The Verge · Opens in new tab