TechTrending across 2 sourcesSlashdot1h ago
McDonald's Reportedly Using AI to 'Dynamically' Price Its Burgers
TL;DRMcDonald's using AI to suggest dynamic prices based on local demand and willingness to pay.
Why it matters: Sets precedent for AI-driven surge pricing in fast food; raises concerns about algorithmic price gouging.
McDonald's is reportedly using AI-powered pricing tools to recommend menu prices based on what customers near individual restaurants are willing to pay. Franchisees technically retain control over final prices, but some told Reuters they feel pressured to follow the algorithm's…
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