TechWired2h ago
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
Read full articleSource: Wired · Opens in new tab