TechTechCrunch2h ago
Mark Wahlberg wants to take on the longevity-startup crowd with
Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept
TL;DRMark Wahlberg launching affordable gym chain with longevity features like cold plunges and blood tests.
Why it matters: Signals mainstream fitness moving toward biohacking/longevity tracking while testing whether premium wellness can scale to average consumers.
Mark Wahlberg, who once sank money into a gym chain that got kicked off the NYSE, is now building his own, and he promises you’ll get a cold plunge, a blood panel and a protein muffin without needing a trust fund.
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