TechNew York Times1h ago
How lawn care YouTuber Greg Chism scaled a family channel
How lawn care YouTuber Greg Chism scaled a family channel to 13B views with YouTube's coaching, before YouTube banned it in 2017 following online backlash
TL;DRLawn care YouTuber scaled to 13 billion views with YouTube's help, then got banned.
Why it matters: Shows how platforms amplify creators then abandon them; raises questions about YouTube's accountability.
- - 1k — I promised Greg Chism I wouldn't reveal anything about where he lives because there are people out there obsessed with him, convinced he's a monster.
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