AISearch Engine Roundtable3h ago
Google starts rolling out the google.com/goto URL
Google starts rolling out the google.com/goto URL as a passthrough URL to help prevent scraping of its search results by third-party tools and AI companies

TL;DRGoogle routes searches through google.com/goto to block scrapers and AI training bots.
Why it matters: It's an arms race between Google protecting its data and AI companies needing training material.
This seems like a way for Google to help prevent scraping of its search results by third-party tools and AI companies …
Read full articleSource: Search Engine Roundtable · Opens in new tab