AISearch Engine Roundtable3h ago

Google starts rolling out the google.com/goto URL

Google starts rolling out the google.com/goto URL as a passthrough URL to help prevent scraping of its search results by third-party tools and AI companies

Google starts rolling out the google.com/goto URL

TL;DRGoogle routes searches through google.com/goto to block scrapers and AI training bots.

Why it matters: It's an arms race between Google protecting its data and AI companies needing training material.

This seems like a way for Google to help prevent scraping of its search results by third-party tools and AI companies …

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Source: Search Engine Roundtable · Opens in new tab