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Google says GEO and AEO are a myth and traditional SEO is all you need

Google says GEO and AEO are a myth and traditional SEO is all you need for AI search

Google says the SEO industry's favorite new buzzwords, "generative engine optimization" and "answer engine optimization," are just regular SEO by another name. In new documentation, the company dismantles common tactics like LLMS.txt files and content chunking, making it clear…

Source: The Decoder · Opens in new tab