TechSlashdot1h ago
FTC sues Amazon, Accusing the E-Commerce Giant of Misleading Advertisers
FTC Sues Amazon, Accusing the E-Commerce Giant of Misleading Advertisers
TL;DRFTC sues Amazon for allegedly hiding ad price hikes that cost advertisers $20B+ since 2019.
Why it matters: If proven, it exposes how major platforms manipulate ad auctions; could reshape digital advertising transparency rules.
The FTC and 22 state attorneys general are suing Amazon, accusing the company of secretly inflating advertising prices through undisclosed changes to its auction system that may have extracted more than $20 billion from advertisers since 2019. "Amazon has millions of advertising…
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