TechBloomberg Tech1h ago
Chinese Brands Drop Soccer Star Mbappé
Chinese Brands Drop Soccer Star Mbappé as Online Backlash Grows
TL;DRChinese brands dropped Mbappé over perceived disrespect to Mao Zedong.
Why it matters: Shows how political sensitivity in China can instantly damage celebrity endorsements and global brand partnerships.
Two Chinese consumer brands cut ties with French soccer star Kylian Mbappé over comments deemed insulting to founding father Mao Zedong, the latest example of foreign celebrities and companies running afoul of political sensitivities in the world’s second-biggest economy.
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