TechThe Information3h ago
Billion Dollar Grüns Sale Gives Consumer Investors Hope
TL;DRUnilever bought vitamin gummy startup Grüns for $1.2 billion, signaling renewed investor appetite for consumer brands.
Why it matters: Mega-acquisitions of young consumer brands validate venture funding strategies and could unlock exits for thousands of portfolio companies.
When Unilever last week announced its $1.2 billion acquisition of Grüns, a three-year-old brand of gummy vitamins, I had a flashback to a decade ago when Unilever bought Dollar Shave Club for almost the same price. That earlier deal marked the heyday of venture-backed consumer…
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