TechBloomberg Tech1h ago
Bentley's First Fully-Electric Car Starts
Bentley's First Fully-Electric Car Starts at $230,000
TL;DRBentley launches $230K luxury electric SUV to compete in high-end EV market.
Why it matters: Legacy automakers betting survival on premium EVs; signals where luxury auto industry is headed.
Bentley unveiled its first fully electric car, a luxury SUV with pure Merino-wool trim, as the Volkswagen unit seeks to improve profitability and establish itself in the high-end EV market. “We see rising interest in electric cars and way higher acceptance," Chief Executive…
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