AIDigiday2h ago
At the unBoxed conference, Amazon moves AI from being a feature
At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together
TL;DRAmazon is integrating AI deeper into its ad platform and consolidating fragmented ad tools.
Why it matters: Unified AI-driven ad buying could lock advertisers further into Amazon's ecosystem and shift more ad budgets toward the company.
Amazon's dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland.
Read full articleSource: Digiday · Opens in new tab