TechTechCrunch1h ago
Apple will let EU apps use less-alarming tracking-consent screens
TL;DRApple loosening tracking consent rules for EU apps after regulator pressure.
Why it matters: Regulators are forcing Apple to level the playing field between its apps and competitors.
Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more flexibility over how they ask users for tracking consent.
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