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Apple Sued For $2.7 Billion Over App Tracking Transparency Rules

Apple Sued For $2.7 Billion Over App Tracking Transparency Rules

TL;DREx-UK official sues Apple for $2.7B, claiming tracking rules favor Apple's ads.

Why it matters: Could force Apple to choose between privacy features and antitrust exposure.

A former UK competition official has filed a $2.7 billion lawsuit against Apple on behalf of app developers, alleging its App Tracking Transparency rules unfairly disadvantaged third-party apps while favoring Apple's own advertising ecosystem. Engadget reports: ATT debuted in…

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