TechBloomberg Tech1h ago

Apple Slides After Earnings

TL;DRApple forecasts holiday sales growth but warns profits will be thinner than expected.

Why it matters: Margin pressure signals rising costs or pricing limits—a key metric for evaluating Apple's pricing power and operational efficiency.

Apple delivered a mixed outlook to investors, with narrower profit margins overshadowing an upbeat sales forecast. The company predicted revenue growth of 7% to 10% during the holiday season, but warned that gross margins would be thinner than projected. Bloomberg's Ruhell Amin…

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Source: Bloomberg Tech · Opens in new tab