TechThe Verge45m ago
Apple is racing to make Siri more agentic
TL;DRApple is pushing to make Siri smarter and more autonomous to rival ChatGPT and other AI assistants.
Why it matters: Siri's competitiveness directly affects whether iPhone users stay in Apple's ecosystem or switch to competitors' AI tools.
Bloomberg's Mark Gurman says CEO John Ternus is pressuring AI czar Craig Federighi to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI's Dots or Meta's Muse. While Federighi has delivered a functional version of Siri AI on an incredibly…
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