AITechCrunch AI1h ago

Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

TL;DRApple's CEO says the company won't rush AI features just to have them.

Why it matters: Sets Apple apart from competitors racing to deploy AI; signals careful product strategy.

Apple's new CEO defended the company's current position in the AI landscape.

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Source: TechCrunch AI · Opens in new tab