AIBloomberg1h ago
Apparel retailers like Zalando, Zara, and ASOS are betting on AI
Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns
TL;DRMajor fashion retailers use AI fitting rooms to reduce returns and improve online shopping accuracy.
Why it matters: Returns are expensive; solving fit problems with AI could reshape e-commerce margins and customer satisfaction.
Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods. Now brands hope that AI-powered tools will deliver the perfect fit.
Read full articleSource: Bloomberg · Opens in new tab