TechAbout Amazon2h ago
Amazon says the FTC's complaint over Sponsored Ads cites no evidence
Amazon says the FTC's complaint over Sponsored Ads cites no evidence of consumer price increases or advertiser harm, and misunderstands how advertisers operate
TL;DRAmazon disputes FTC lawsuit claiming it deceived advertisers about ad pricing and auctions.
Why it matters: FTC targeting ad platform practices sets precedent for how tech giants' ad businesses face regulatory scrutiny.
The FTC today filed a misguided lawsuit claiming Amazon misled advertisers about its Sponsored Ads pricing and auction.
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