AIMarketing Dive1h ago
Amazon partners with OpenAI to let users of Amazon's DSP run ads
Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month
TL;DRAmazon DSP now lets advertisers run ads in ChatGPT through a US pilot program.
Why it matters: OpenAI monetizes user attention at scale while Amazon extends its ad network into AI chat—reshaping where ads appear.
Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
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