AIWall Street Journal1h ago
Adobe says it hit 1B MAUs, with freemium MAUs surpassing 100M in Q3, up
Adobe says it hit 1B MAUs, with freemium MAUs surpassing 100M in Q3, up 70%+ YoY, as it increasingly focuses on expanding its freemium AI offerings
TL;DRAdobe hit 1 billion monthly users; freemium tier growing fast with AI focus.
Why it matters: Free AI tools drive user lock-in; signals Adobe's strategy shift toward consumer adoption over premium seats.
The software company's profit and revenue rose in the third quarter — Adobe lifted its full-year guidance and said it hit …
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