TechBloomberg1h ago
A US federal judge rules
A US federal judge rules that Google does not have to sell off its ad exchange and instead must make its ad tech tools work with those operated by rivals
TL;DRGoogle avoids breakup; must open ad tech to competitors instead.
Why it matters: Preserves Google's business model while potentially reducing ad tech monopoly control and pricing power.
Alphabet Inc.'s Google doesn't have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals …
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