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A profile of livestream shopping app Whatnot

A profile of livestream shopping app Whatnot, which added 20M accounts in 2025, facilitated the sale of ~$8B in goods, and is set for $1B+ in revenue in 2026

Whatnot's fast-moving auctions and feverish ‘breaks’ hook users hoping to buy prized sports cards—plus fashion, tools, food and nearly anything else

Source: Wall Street Journal · Opens in new tab